Career

• since 2007 Consulting on the operational implementation of data protection and customer relationship management
• 2000 – 2007 Head of Business Intelligence/CRM for a large media group, previously Head of Database Marketing for subsidiaries of the group
• 1989 – 2000 Head of customer service for a mail order company and team leader database marketing
• Studies in business administration with a focus on marketing and statistics

Main activities

• External data protection officer
• Advice on the handling of personal data in compliance with data protection regulations in internal and external use
• Privacy-based change management
• Analytically supported development of marketing strategies and their implementation
• Development of archiving and deletion concepts
• Project Management, Project Management Office, Project Controlling, Cost Controlling, Budget Monitoring
• Integration and restructuring expertise
• Special knowledge in the marketing segments customer relationship management, dialog marketing, sales controlling, cross-media campaign planning, business intelligence, database marketing, identification and execution of customer segmentation, integration of campaign management systems

Industries

• Mail order
• Banks / financial service providers
• Publishing houses / media companies
• Telecommunications company
• Address trading

Awards & Memberships

• 2021 Certified data protection auditor according to ISO 19011 – auditing of management systems according to DSGVO and BDSGneu (bitkom)
• 2020 Certified data protection officer according to DSGVO and BDSG (bitkom)